Coming to London this summer, say ciao to the Italian aperitif, Aperol, and their biggest ever UK event. The brand are hoping to attract over 5,000 attendees over a duration of 10 days, in London's Shoreditch Light Studio.
The event will allow people to row on their 'Aperol orange' canal, chill out under the pergola, ride on the carousel and soar down the Aperol slide, all whilst sipping on a glass of the refreshing summer drink!
The brand wanted to bring the brand to life and share with the public that they are about more than just their drinks, but also about experiences and being spontaneous.
This summer campaign demonstrates PR, added value and experience marketing at it'f finest - not to mention the share-ability factor! An engaging event, Aperol are making themselves memorable while also increasing brand affinity.
The attraction is only open until Saturday 9th June, so take a ride before the boat has set sail! (See what we did there...)