• Georgia Hatton

New programme launches for junior to mid-level women

Bloom UK is launching Bloom Boost, a new programme specifically for junior to mid-level women in the communications industry. 

The Bloom Network was established with the mission to ensure women have equal opportunity in the communications industry by harnessing the power of real voices and stories. Bloom Boost is the next stage of that mission. It has been set up to capture women with between one to five years’ experience and are in between the mentorship programme and becoming bloom members.

Members will have access to their own network of peers as well as a committee of senior Bloom network Members who will offer advice, workshops and training. Members will also have access to bespoke events, guest speakers, mentoring opportunities and pre-access and discounts to Bloom public events including BloomFest.

Sally Keane, President at Bloom, “a key pillar of Bloom is paying it forward for the next generation. Bloom Boost is exactly that. Many amazing women have been part of the Bloom network and supported newcomers to the industry with the Bloom mentorship programme. But we realised that, once the programme had finished, there was not anything in place to keep supporting them. Bloom Boost aims to fill that gap and create a network for these future leaders.”

Veronica Stevenson, Head of Membership added “Bloom Boost has been established with our core values in mind, to future proof women’s careers, spearhead industry change and pay it forward to the next generation. We have an incredible plethora of talent within our Bloom Mentee programme and our industry, we need to support, empower and grow these women to be our industry leaders of tomorrow. The global pandemic has led to declining spend across our industry, hiring freezes, salary cuts and redundancies, so this mission has never been more relevant, and we hope the women who join Bloom Boost will find additional support and confidence from their peers at this challenging time.”

First invitations to join this new programme will go out to the 2019 cohort of Bloom Mentees and applications open Friday 1st May. The network is wavering its usual membership fees in favour of a donation to their partner charity, Women’s Aid.

Keane continues, “Women’s Aid do amazing work but sadly are in desperate need for funding due to the rise of domestic abuse cases as a result of increased isolation. This is an amazing way to make a difference to these women’s and children’s lives and I’m so proud to share that we have already been able to donate £20,000 (10% of the funding they needed) this month thanks to our new Bloom members.”

This year, Bloom welcomed 191 new women to the network, doubling the membership numbers from 2019, and also received 260 mentee applications for 2020.

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