• Georgia Hatton

ThreeUK launches 5G ad in a mobile-first approach


Three offers a taste of a fun-filled, 5G-powered future as it unveils its biggest brand campaign to date – a celebration of a ‘Real 5G*’ connected world. The humorous ad is an antidote to the current gloomy headlines and bleak forecast for the UK.

The time-travelling wormhole from the ‘Phones Are Good’ ad returns once again, but this time instead of jumping back in time, it leaps forward into a brighter 5G future.

Three’s ‘Real 5G’ ad launched on Twitter - in a fitting mobile-first approach – on @ThreeUK. The campaign will then go live across Instagram, Facebook, YouTube, as well as digital, OOH and amplified across its retail stores – using the consistent wormhole concept across all touch points.

Three is also giving customers the chance to jump through the wormhole with an exclusive Instagram lens, to get a glimpse of their future 5G job – launching in early March on @threeuk on Instagram. Watch this space!

In a refreshing power of partnership, the futuristic campaign shines the spotlight on its partner brands such as Samsung, YouTube Music, Deliveroo, Greggs, KFC, and Tinder, as well Grammy award nominee Lewis Capaldi.

The concept for Three’s ‘Real 5G’ campaign was created with Wieden+Kennedy London, directed by Ian Pons Jewell – the talent behind the brand’s previous ‘Phones Are Good’ ad - and produced by Academy. Supported with media planning from Zenith, and PR & Social Media from the in-house team at Studio Three and Pretty Green.

#socialmedia #twitter #advert #campaign

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