Inclusive Clothing Brand Joins SilkFred
The ecommerce platform is the first major retailer to embrace a disability-friendly fashion brand.
It’s a major victory for inclusivity, as SilkFred, an ecommerce website selling the latest fashion from independent labels, lists Kintsugi Clothing, a ‘disability-first’ design company, as one of its brands.
SilkFred, which has a loyal and engaged customer-base, started stocking items from Kintsugi’s core collection in February, furthering its commitment to diversity and inclusion.
Kintsugi, which takes its name from the Japanese art of mending broken pottery with gold, is a young and fast-growing fashion label based in Manchester, UK. It designs apparel that can be worn by anybody but is designed with disabled women in mind.
By including design features such as easier fastenings and concealed access points, and by forgoing internal labels – which can cause sensory distress for those with autism – Kintsugi takes a truly inclusive approach to fashion. Kintsugi’s founder, 32-year-old Emma McClelland, commented:
“We’re delighted that SilkFred have decided to take us on as a brand and hope that its fashion-savvy customers are as open to inclusive design as they are. The fashion industry is evolving. Fewer people want ‘exclusive’. Instead, they want to see brands that consider and represent a variety of body types. About that, we couldn’t be happier.”