2020 tech ads reimagined in 1960s style
The 1960s was a key decade for technology – it saw the invention of the first ever computer mouse, the first games console and LED lighting. It was also the ‘Golden Age of Advertising’ when Mad Men created charming adverts that would sell these and other new wonder products such as vacuum cleaners and dishwashers to the world.
As a consumer in 2020, we are bombarded with an estimated six-ten thousand adverts a day, a stark contrast to the simpler times of the 1960s.
Uswitch have taken six of the most revolutionary tech inventions of today and reimagined what the adverts would have looked like if they had been launched 60 years ago.
From the iPhone to Hive Home, let yourself be transported back to the Golden Age of Advertising with their poster series…
"An iPhone a day keeps the boredom away!”
With more processing power than the rocket that launched Sputnik, Apple’s latest iPhone is this year’s most wanted gizmo. A record player, library and television set in one, the iPhone also supports electronic mail and social networking, putting the whole world in the palm of your hand.
“You’ll always get a warm welcome with intelligent central heating from Hive” After a long, hard day at the work, nobody wants to come home to a cold house. Well, with the new smart thermostat from Hive, you can control your heating from absolutely anywhere. Hive will even send you helpful reminders when you’ve gone out and left the heating on, so no more wasting money heating an empty home!
“Bring your high scores home with PlayStation 5” It’s pinball, it’s football, it’s all your favourite fun and games from the arcade, inside your television set. The all new PlayStation 5 brings the joy of the arcade into your home, so the whole family can play together, any time of the day.
“Give your legs a well-deserved rest!”
Say goodbye to difficult hill climbs and tired legs, the new electric bicycle makes cycling a breeze! Sleek, stylish and secretly powerful, with up to 35 miles on a single charge, you can ride faster and further than ever before. It’s time to upgrade your pedal power!
“Only Alexa will do…”
It is most pleasant to relax after a hard day at work and now you truly can with the Amazon Echo, or Alexa as she likes to be known. The perfect at-home assistant – she will play your favourite music, answer all your important questions and even dim the lights for you.
Sleek, stylish and sophisticated, Alexa comes in a cool grey shade to fit in with the chicest of interiors – it’s sure to be the talk of your next soirée.
“A personal physician on your wrist”
Small and lighter than a Rolex watch, this revolutionary little gadget can track your heartrate, the calories you’ve burned and even the number of steps you’ve walked. And for all you lovely ladies, the Fitbit can even track your fertility cycle, but don’t worry – we won’t tell your husband! Why wear a watch when you can wear a Fitbit?