THE MARKETING MAGAZINE
Understanding the psyche and tapping into nostalgia in marketing; including brands who have done it well!
As a designer, the problem you're trying to solve is new, it hasn't happened before and the solution you need to create must be original, fresh and different. So, is a 'one size fits all' brief the best method?
Starting with a pen and paper, Think Clearly send out a handwritten newsletter prompting the recipient to reflect on the way they are thinking and working.
Shaping the social landscape for many users and brands alike, Love Island was the ITV2 creation that engulfed the entire popular-culture social scene this summer.