THE MARKETING MAGAZINE
Mother serves up KFC’s biggest brand campaign in years. KFC isn’t afraid to do things properly. Finger lickin’ included.
Marketing Island gets down and dirty with Claire Medcalf, a successful copywriter and founder of Letter Lounge. A creative space where you can write handwritten letters you never have time to write.
We share our top tips on hosting a successful webinar.
Firstly, have two CVs - a creative CV and a conventional CV.
Understanding the psyche and tapping into nostalgia in marketing; including brands who have done it well!
As a designer, the problem you're trying to solve is new, it hasn't happened before and the solution you need to create must be original, fresh and different. So, is a 'one size fits all' brief the best method?